A publishing plug-in that enables activist readers to take immediate, relevant action on news articles. Founded by Jordan Hewson, daughter of activists Bono and Ali Hewson, and founding editor of Global Citizen. In beta with Vice, Huffington Post, Planned Parenthood, ONE, Refinery29, The Guardian, and Amnesty International.
Research and Design
Action modules are embedded in news articles, prompting readers to take a poll, sign a petition, tweet at a policy-maker, or donate to a nonprofit without leaving the page. If you’re inspired to take action after reading an article about women's rights, for example, a press of a button allows you to add your signature to a Planned Parenthood petition.
The first priority was to get the experience right — the modules had to feel trustworthy and seamlessly integrate with articles. Armed with user research, publisher interviews, and a trial run on the Huffington Post, I created an interface design that is strong enough to engage readers to act without competing with the publications' brands.
The Action logo is a circle surrounding the symbol forequilibria, a state of balance that can only be changed by an external influence. The symbol also mirrors social media actions like repost, regram, and retweet.
"Thank you for your support in getting me and this company to where we are today. I couldn't be more excited about the road ahead."
— Jordan Hewson, Founder