Hi, nice to meet you.

My name is Krystyn Heide. I collaborate with companies on design systems, product vision, company culture, and user experiences that are well researched and thoughtfully designed.

In 2006, I joined Squarespace to help shape the design of the brand and product. In my seven year tenure, I developed components of the webapp (UI, UX, FE); lead initiatives from conception to ship; and spoke at industry conferences about our process and journey. Millions of websites were published, hundreds of jobs were created, countless lines of code were deployed, and the company raised $78m in two rounds led by Index Ventures (Facebook, Walmart), Accel Partners (Dropbox, Slack, Spotify) and General Atlantic. (Facebook, Walmart) and Accel Partners (Dropbox, Slack, Spotify).

In 2013, I founded my own design practice. I engage in quarterly projects with social-good tech companies like Skillshare, a learning platform & community; Action, an activism plug-in for news organizations; and Rubicon, a trash startup with a zero waste mission. Other companies I'm proud to have collaborated with include Blue Shield of California, jetBlue, and American Express.

Want to work together?

Let's chat!